Glamour is a misunderstood concept. A lot of people associate it with glossy pictures of movie stars and celebrities in ritzy settings, or with other concepts like charisma or dazzle. Glamour is something a little different. It’s mysterious and concealing. It’s an illusion and it can be deceptive, sometimes so in problematic ways.

But whether we’re talking about a glamorous object or a glamorous person, glamour also provides a canvas on which people can project their own desires and longings. So when you find something glamorous, that something is also revealing what you yearn for in life.

This nuanced understanding of glamour is the subject of a book by one of Cardiff’s favorite writers, Virginia Postrel. It’s called The Power of Glamour, and in the book, Virginia defines glamour and provides specific examples of how it applies to our own lives. She talks to Cardiff about all of this, as well as the ways in which glamour influences our economic decisions.