Erich Schwartzel joins Cardiff to discuss his new book, “Red Carpet: Hollywood, China, and the Global Battle for Cultural Supremacy”.

For the past couple of decades, the emergence of a huge middle class in China has become an incredibly attractive, and maybe even a necessary, market for Hollywood movies.

But the Chinese government carefully censors what kinds of movies can be shown in China. So if you’re a Hollywood studio and you wanna get your movie shown in China, you have to go along with the criteria that the Chinese censors give you.

And Hollywood studios have done just that, often imposing restrictions across the entire creative process of making a movie, starting with the script itself. As Erich explains in the chat, this has fundamentally changed Hollywood’s entire business model, and the kinds of movies it makes.

The deeper story here is about the messy realities of globalization. Deepening economic engagement between nations mostly leads to more prosperity, rising standards of living, and more choices for what people can do with their lives. But it can have bad side effects, especially when the economic engagement is between two countries with different political priorities.

“Red Carpet” is all about understanding the real-world nuances of how trade with China has sometimes led to a clash of values. On the one side are things like free speech, artistic integrity, the ability to express oneself fully, through movies and other cultural objects, without fear of censorship. And on the other side are the deepening commercial ties between two countries.

Understanding this clash in all its subtlety is the aim of Erich’s book, and of his chat with Cardiff.